Dr. Asha Nagendra along with Rashi Garg, Lokesh Sawant, Shraddhanjali Behera, Arshya Singh and
Niranjan Alakh wrote a research paper titled, ” Impact of Green Marketing and Green Branding on Consumer Behaviour” which has been published in International Journal of Management Sciences having ISSN 2349-6568.
Dr. Asha Nagendra along with Ms Safia Farooqui wrote a research paper titled, “A Study of the Existing Conventional Practices of Person Organization Fit (POF) in the Organization” which has been published in International Journal of Management Sciences having ISSN 2349-6568.
Prof Vanishree Pabalkar wrote a research paper titled ” Service offerings and customer satisfaction in telecom segment” which has been accepted for publication in International Journal of Applied Services Marketing Perspectives.
Pankaj Sharma, Nikitha Pandiri, Oruganti Karthik wrote a Research Paper Titled “ANALYSIS OF SERVICE QUALITY IN E-COMMERCE-PRE AND POST SALES” which has been selected for publication in International Journal of Research and Development in Technology & Management Sciences
Ms Archana Patil and Ms Shaliki Sharma won the 3rd prize in MCCIA HR live project competition
The inaugural ceremony of the 23rd batch of the Master of Business Administration degree programme and the Post Graduate Programme in Management Programme batch was held on 06th June 2015 at the SIMS auditorium in the institute campus.
Dr S. B Mujumdar, founder and President of Symbiosis, honourable Chancellor of Symbiosis International University,Dr Vidya Yeravdekar, Principal Director , Symbiosis Society and Dr Rajani Gupte, Vice-Chancellor of Symbiosis International University graced the occasion with their presence.
As is the tradition, an eminent corporate personality was invited as the Chief Guest, Dr Prince Augustin, Vice-President Group Human Capital and Leadership Development of the Mahindra group. The ceremony, attended by student managers and their parents began with the lighting of the lamp by the dignitaries and the Director of the Institute Brig Rajiv Divekar (Retd.). The Director welcomed the batch to the institute with words of inspiration and motivation to excel.
This was followed by speeches from Dr Rajani Gupte, Dr Vidya Yeravdekar and Dr SB Mujumdar.The ceremony ended with the Vote of Thanks given by Dr Ravinder Kaur (HOD Academics, HOD Alumni cell and the Orientation programme faculty in-charge at SIMS) for a successful inauguration ceremony.
Rakesh Roushan, Dr, Mita Mehta and Prof. Arti Chandani wrote a paper titled, “Study of Mobile Marketing Communications in India” which has been published in Indian Journal of Science and Technology in its March, 2015 issue.
Dr. Asha Nagendra wrote a research paper titled, ” A Study of the Existing Conventional Practices of Person Organization Fit (POF) in the Organizations” which has been published in Shodh Drishti (An International Refereed Research Journal) having ISSN: 0976-6650.
Dr. Pradnya Chitrao wrote a paper titled, ” Leadership Communication Strategies for Establishing Social Harmony and Sustainable Development – Mr. Narendra Modi as a Case Study”
Prof Vanishree, wrote a research paper titled EXPLORING THE EFFECTS OF SWITCHING BEHAVIOUR OF CUSTOMERS IN TELECOM SECTOR, which has been accepted for publication in INTERNATIONAL JOURNAL OF APPLIED SERVICES MARKETING PERSPECTIVES.