The Pan India case study competition was held on 13th September,2017. The industry sponsored case study enviably engaged participants and challenged their minds to craft potential solutions by harnessing their knowledge on core principles of management. With registrations from a plethora of tier 1 colleges, the competition received an unprecedented and overwhelming response. TATVA 2017 featured a business case study from our sponsor, Choice Group. On the basis of their proposals, 9 teams were shortlisted for the final face-off where Team ZYXT from SIMC emerged as the winner and Team ILTW from SIMC bagged the second prize.