papers in National and International Journals.
She has Corporate exposure in mainly service industry for around 6 years and was associated with companies like TaTa, Cipla and GTC group handling customer relations and Hard core sales managing sales team for region. Core competency in market research and market survey for developing research reports and developing competitive advantage for clients like TATA , Reliance, HDFC . JP Morgan,
Whirlpool etc to name a few. She has trained retail and Banking sales staff for customer service and feedback. She has expertise in Sales & Marketing, Soft Skill and Leadership Module development and training for different sectors at various levels.
1. Research paper on 'Inclusive growth in Management Education' in Refereed Journal level journal of Spectrum in 2011, ISSN No. ISSN No- 0973-1513.
2. Research paper on 'CRM' in Refereed Journal level journal of Jidnyasa in 2011, ISSN No. ISSN-0976- 0326, 2011 .
3. Research paper on 'Supply chain Mgt at ITC' in Refereed Journal level journal of Samudanta in 2011, ISSN No. ISSN No-2229- 5720.
4. Research paper on 'Internet Marketing Era' in Refereed and Indexed Journal level journal of International Journal of Innovative Research in Science and Techniques in 2011, ISSN No. ISSN No: 2229-3116 by .
5. Research paper on 'Knowledge Management' in Refereed Journal level journal of BVIMSR Journal of Management Research in 2011, ISSN No. ISSN-09764736.
6. Research paper on 'Social Initiatives by Corporate Houses for Sustainable Development' in Refereed Journal level journal of IJBMSS in 2012, ISSN No. ISSN-2249- 7463.
7. Research Paper on 'Study of Impact of proposed 51% FDI in Multi brand Retail' in Refereed Journal level journal of IBMRD Journal of Management & Research in 2013, ISSN No. ISSN: 2277-7830.
8. Research paper on “Social Initiatives by Corporate Houses for Sustainable Development” in IJBMSS, ISSN
9. Research paper on INCLUSIVE MARKETING AT BOTTOM OF THE PYRAMID-Amul Case Study in IJRMEC , ISSN:
2250-057X Volume2, Issue 11 (November- 2012)
10. Research paper on "Study of effectiveness of social networks for economic development at Bottom of
Pyramid " in Pune City in IJMSS, ISSN: 2321–1784) Impact Factor: – 4.358
11. Research paper on “MANAGING ORGANISATIONAL CHANGE AFTER MERGERS” in GALAXY International
Interdisciplinary Research Journal , e-ISSN 2347-6915 Research Impact Factor (2014) = 1.080
1. Research paper on 'New Product Development' in Non-refereed but recognized and reputable journals and periodicals having ISBN / ISSN level journal of Case Study 2011 in 2011, ISSN No. ISBN No. 978-81- 90837-5-7 .
2. Research paper on 'Brand Awareness of New Product in Pune Market' in Non-refereed but recognized and reputable journals and periodicals having ISBN / ISSN level journal of Case Study 2011 in 2011, ISSN No.ISBN No. 978-81- 90837- 5-7.
3. Research paper on 'LG Electronics Blue Ocean Strategy' in Non-refereed but recognized and reputable journals and periodicals having ISBN / ISSN level journal of Case Study 2012 in 2012, ISSN No. ISBN No. 978-81- 908387-7- 1.
4. Research Paper on 'INCLUSIVE MARKETING AT BOTTOM OF THE PYRAMID-Amul Case Study ' in Refereed and Indexed Journal level journal of IJRMEC in 2012, ISSN No. ISSN: 2250-057X .
1. Consumer Behaviour for ICFAI at National Level
Content writing and review, Development of strategy for new client acquisition and Sales presentations to prospective clients.
2. Service Marketing at ICFAI National Level
Social and Digital Marketing scope and significance, Customer satisfaction survey,
New trends and techniques with case study
3. Teaching Pedagogy at Sinhgad Institute at central level for Under graduate and Post graduated
How to make class interactive, How to use teaching tools and New trends and techniques of teaching
4.Harvard Case Mapping Workshop at Sinhgad
How to align case study with curriculum and case conducting techniques for management faculty in class
1. Retail – Reliance Fresh at Nagpur
Retail formats and layouts, Visual Merchandise, Trends in Retail,Case study and GD in Retail
2.Soft Bridge (I) Pvt Ltd
Strategic Management for SOMPO Insurance Executives and Managers
Leadership and Motivation for Hitachi Managers and Team Building for Hitachi Managers
3.Magma Global University
Global Marketing Management for International Cross Cultural group,Train the trainer for International
Cross Cultural Group
4.Rotary International Infotech Pvt Ltd,
Team Building Workshop across their functional departments
5.Badve Engineering Ltd, Aurangabad
Corporate budgeting Finance with Corporate Strategies.
6.Unitech Automations Pvt Ltd, Pune
Selling Skills and Sales Planning
Research and Consultancy
Reliance Communication Pune
Market Survey with students for identifying market potential and competition
Market analysis and report
Citadel Ltd Pune
Designing Questionnaire and conducting survey for market potential
Data Analysis and Report preparation
Whirlpool India Ltd
New product campaign
Brand Building and Promotional Activities at Pune , Mumbai and Hyderabad
Farmer & Channel member satisfaction survey for Deepak Fertilizers
Satisfaction Survey for Dealers & Customers of TaTa Automobile
Got best trainee award in CIPLA Ltd at all India level
Stood first in faculty training program at ICFAI
Digital Trainer certification at Magma Global University
Core Subject Matter expert at ICFAI for Marketing Management at National Level
Marketing Expert for Harvard Case Mapping
Published 30 Research Paper and Articles in International and Indexed Journals .
Conducting SPPU sponsored research titled,” Study of effectiveness of social networks for economic
development at Bottom of Pyramid in Pune City”.