Dr. Ruby Chanda

Overview & ExperiencePublicationsMiscellaneous
Dr Ruby S Chanda is Associate Professor with SIMS. She is B Sc, Bed and MBA in Marketing area. She has done her PhD in the area Customer Relationship Management and the title of her research was “To Study of scope and significance of CRM in Cement industry in Vidarbha , 2006-2009”. Her research areas are CRM , Services Marketing and Brand Management and has published around 35 research
papers in National and International Journals.
She has Corporate exposure in mainly service industry for around 6 years and was associated with companies like TaTa, Cipla and GTC group handling customer relations and Hard core sales managing sales team for region. Core competency in market research and market survey for developing research reports and developing competitive advantage for clients like TATA , Reliance, HDFC . JP Morgan,
Whirlpool etc to name a few. She has trained retail and Banking sales staff for customer service and feedback. She has expertise in Sales & Marketing, Soft Skill and Leadership Module development and training for different sectors at various levels.

Journals

1. Research paper on 'Inclusive growth in Management Education' in Refereed Journal level journal of Spectrum in 2011, ISSN No. ISSN No- 0973-1513.

2. Research paper on 'CRM' in Refereed Journal level journal of Jidnyasa in 2011, ISSN No. ISSN-0976- 0326, 2011 .

3. Research paper on 'Supply chain Mgt at ITC' in Refereed Journal level journal of Samudanta in 2011, ISSN No. ISSN No-2229- 5720.

4. Research paper on 'Internet Marketing Era' in Refereed and Indexed Journal level journal of International Journal of Innovative Research in Science and Techniques in 2011, ISSN No. ISSN No: 2229-3116 by .

5. Research paper on 'Knowledge Management' in Refereed Journal level journal of BVIMSR Journal of Management Research in 2011, ISSN No. ISSN-09764736.

6. Research paper on 'Social Initiatives by Corporate Houses for Sustainable Development' in Refereed Journal level journal of IJBMSS in 2012, ISSN No. ISSN-2249- 7463.

7. Research Paper on 'Study of Impact of proposed 51% FDI in Multi brand Retail' in Refereed Journal level journal of IBMRD Journal of Management & Research in 2013, ISSN No. ISSN: 2277-7830.

8. Research paper on “Social Initiatives by Corporate Houses for Sustainable Development” in IJBMSS, ISSN
No 2249-7463

9. Research paper on INCLUSIVE MARKETING AT BOTTOM OF THE PYRAMID-Amul Case Study in IJRMEC , ISSN:
2250-057X Volume2, Issue 11 (November- 2012)

10. Research paper on "Study of effectiveness of social networks for economic development at Bottom of
Pyramid " in Pune City in IJMSS, ISSN: 2321–1784) Impact Factor: – 4.358

11. Research paper on “MANAGING ORGANISATIONAL CHANGE AFTER MERGERS” in GALAXY International
Interdisciplinary Research Journal , e-ISSN 2347-6915 Research Impact Factor (2014) = 1.080

Case Studies

1. Research paper on 'New Product Development' in Non-refereed but recognized and reputable journals and periodicals having ISBN / ISSN level journal of Case Study 2011 in 2011, ISSN No. ISBN No. 978-81- 90837-5-7 .

2. Research paper on 'Brand Awareness of New Product in Pune Market' in Non-refereed but recognized and reputable journals and periodicals having ISBN / ISSN level journal of Case Study 2011 in 2011, ISSN No.ISBN No. 978-81- 90837- 5-7.

3. Research paper on 'LG Electronics Blue Ocean Strategy' in Non-refereed but recognized and reputable journals and periodicals having ISBN / ISSN level journal of Case Study 2012 in 2012, ISSN No. ISBN No. 978-81- 908387-7- 1.

4. Research Paper on 'INCLUSIVE MARKETING AT BOTTOM OF THE PYRAMID-Amul Case Study ' in Refereed and Indexed Journal level journal of IJRMEC in 2012, ISSN No. ISSN: 2250-057X .

FDP Conducted
1. Consumer Behaviour for ICFAI at National Level
 Content writing and review, Development of strategy for new client acquisition and Sales presentations to prospective clients.

2. Service Marketing at ICFAI National Level
 Social and Digital Marketing scope and significance, Customer satisfaction survey,
 New trends and techniques with case study

3. Teaching Pedagogy at Sinhgad Institute at central level for Under graduate and Post graduated
management Faculty
 How to make class interactive, How to use teaching tools and New trends and techniques of teaching

4.Harvard Case Mapping Workshop at Sinhgad
 How to align case study with curriculum and case conducting techniques for management faculty in class
room sessions

MDP Conducted
1. Retail – Reliance Fresh at Nagpur
 Retail formats and layouts, Visual Merchandise, Trends in Retail,Case study and GD in Retail

2.Soft Bridge (I) Pvt Ltd
 Strategic Management for SOMPO Insurance Executives and Managers
 Leadership and Motivation for Hitachi Managers and Team Building for Hitachi Managers

3.Magma Global University
 Global Marketing Management for International Cross Cultural group,Train the trainer for International
Cross Cultural Group

4.Rotary International Infotech Pvt Ltd,
 Team Building Workshop across their functional departments

5.Badve Engineering Ltd, Aurangabad
 Corporate budgeting Finance with Corporate Strategies.

6.Unitech Automations Pvt Ltd, Pune
 Selling Skills and Sales Planning

Research and Consultancy
Reliance Communication Pune
 Market Survey with students for identifying market potential and competition
 Market analysis and report

Citadel Ltd Pune
 Designing Questionnaire and conducting survey for market potential
 Data Analysis and Report preparation

Whirlpool India Ltd
 New product campaign
 Brand Building and Promotional Activities at Pune , Mumbai and Hyderabad

Metric Consultancy
 Farmer & Channel member satisfaction survey for Deepak Fertilizers
 Satisfaction Survey for Dealers & Customers of TaTa Automobile

Personal Achievements
 Got best trainee award in CIPLA Ltd at all India level
 Stood first in faculty training program at ICFAI
 Digital Trainer certification at Magma Global University
 Core Subject Matter expert at ICFAI for Marketing Management at National Level
 Marketing Expert for Harvard Case Mapping
 Published 30 Research Paper and Articles in International and Indexed Journals .
 Conducting SPPU sponsored research titled,” Study of effectiveness of social networks for economic
development at Bottom of Pyramid in Pune City”.