Dr. Asha Nagendra

Overview & ExperiencePublicationsMiscellaneous

Msc, Phd, Post Doctoral Research Fellow of Indian Council of Social Science Research (ICSSR), New Delhi. An alumnus of Symbiosis Institute of Business Management (SIBM), Pune, Dr Asha Nagendra completed her PhD in Organizational Management from Pune University. She has been awarded a Senior Research Fellowship for Post Doctoral Research in Human Resource Management by the Indian Council of Social Science Research (ICSSR), New Delhi to pursue research on “Strategic Human Resource Management – Human Resource Climate and Performance Appraisal System of Personnel in the Automobile Industry (Tata Motors and Bajaj Auto) in Pune” from Dec 2002 to May 2005.

She has been teaching in Symbiosis International University for the last nine years. In July 2010, she was appointed Director, Symbiosis Centre for Management Studies (UG), at NOIDA, UP, the off campus institute of Symbiosis International University, Pune and was successful in setting up the institute at NOIDA in 2010.

With her strong research background she is a PhD guide in 4 Universities including Symbiosis International University, Pune. 08 students have recd PhD under her guidance. 06 pursuing PhD presently in the Faculty of Management. She has attended many national seminars and conferences and has a number of research papers, both National and International to her credit.

With a rich experience of thirty five years of teaching and research, she has conducted Faculty Development Programs on “Writing a Research Paper” at various institutes. Currently, she is the Professor at the Symbiosis Institute of Management Studies, Khadki, Pune.

1. Amit Kumar Agrawal, Asha Nagendra, Rajiv Divekar, Pravin Kumar Bhoyar.  “An Empirical Examination of Customer Experience Co-creation model in Banking Self Service Technologies (SSTs).(2017). Int J of Business Information Systems IJBIS The paper can be seen listed as forthcoming at:http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijbis

2. Sharan Ashutosh and Nagendra Asha (2017). “Risk Analysis for Project Management”. Research paper presented and published in Sankalan-International Multidisciplinary Peer Reviewed Research Journal, Special Issue of National Conference ‘Confluence 2017” at SKN Sinhgad School of Business Management, Pune in association with Savitribai Phule Pune Uniuversity, Pune under Quality Improvement Programme (QIP). Vol 2, Iss 2, Nov 2016-April 2017. ISSN: 2454-9266. Pp 471-477.

3. Asha Nagendra, Pankaj Kumar Sarangi & Abhishek Singh (2017). “Startup: Failure To Success”. International Journal of Research in Computer Application and Management. Vol. 7 (2017), Issue No. 01 (January) ISSN: 2231-4245. Impact Factor:5.09 . Pp 21-24. http://ijrcm.org.in/article_info.php?article_id=7333

4. Asha Nagendra, Abhishek Singh & Anurag Singh. (2017). An Analysis of Performance of Indian Banks w.r.t. Non-Performing Assets (NPAs)”, International Journal of Research in Commerce, Economics and Management. Vol.7 (2017), Issue No. 01 (January) ISSN 2231-4245. Impact Factor:5.09 Pp11-13. http://ijrcm.org.in/article_info.php?article_id=7347

5. Asha Nagendra and Shaji Joseph (2017). “Challenges and Opportunities of Teaching Business Ethics: An Action Research” International Journal of Research in Commerce, IT and Management. Vol 7 (2017), Issue No. 01 (January) ISSN 2231-5756. Pp 11-19.

6. Asha Nagendra, Bandana Preet Kumar Jolly, Neha Ahlawat and Utkarsh Jathar (2017). “Role Of Innovative Pedagogical Tools In Enhancement Of The Quality Of Environmental Education In Primary Schools: An Indian Perspective”  International Journal of Advanced Research (IJAR) ISSN; 2320-5407 (Impact Factor – 6.118), Volume 5, Issue 2, February 2017. Pp 2019-2026. Journal Homepage: -www.journalijar.com. Article DOI:10.21474/IJAR01/3373. DOI URL: http://dx.doi.org/10.21474/IJAR01/3373 http://www.journalijar.com/current- issue/?mn=02&yr=2017&Ln=upload

7. Inter disciplinary paper of Dr Asha Nagendra and Ishita Dutt – presented and published in Scopus listed “Legislation of CSR-Smart Strategy for Sustainable Growth Model in India” in Indian Journal of Science and Technology Vol 9, Issue 45, Dec 2016.  http://www.indjst.org/index.php/indjst/issue/view/4679.

8. Dr Asha Nagendra and Srinivasan Morappakkam (2016). “ Knowledge Management Enablers and Barriers in the Army: An Interpretive Structural Modeling Approach” presented and published in Scopus listed journal. Indian Journal of Science and Technology, 9(45). doi:10.17485/ijst/2016/v9i45/106763. http://www.indjst.org/index.php/indjst/article/view/106763/75695

9. Lavina Sharma and Asha Nagendra. “Skill Development in India: Challenges and Opportunities” in Scopus listed Indian Journal of Science and Technology, Vol 9(48), DOI: 10.17485/ijst/2016/v9i48/107324, December 2016 ISSN (Print): 0974-6846 ISSN (Online): 0974-5645 Pp 1-8. http://indjst.org/index.php/indjst/issue/current

10. Shailesh Bhoite and Asha Nagendra (2016). “Make In India” In The Defence Sector: Role Of FDI. International Journal of Research in Computer Application & Management. Volume 6 (2016), Issue 12 (December). ISSN 2231 – 1009. Pp 33-39. http://ijrcm.org.in/comapp/index.php?type=Archives&year=2016

11. Shubham Chaturvedi and Asha Nagendra. Establishment of Talent Acquisition at Start Ups. International Journal of Management and Economics Invention. Vol 2, Issue 10. Pg 1039-1042 Oct 2016. ISSN (e) 2395-7220. www.rajournals.in http://rajournals.in/index.php/ijmei-home/current-issue

12. Asha Nagendra, Susmita Mondal, Shusank Parihar and Esha Pujara (2016). Analysis of Consumer Rights Protection in the Context of Online Marketing and Ecommerce Research. International Journal of Applied Services Marketing Perspectives. Vol 5, No 3. Pg 2293-2297. July-Sep 2016. ISSN (P) 2279-0977. ISSN (O) 2279-0985.

13. Asha Nagendra and Kartik Nagendra.” Study of green practices and Efforts for Sustainability in IT Industries in India”. co-authored in Surya-The Energy Management Research Journal Vol 2, Iss 2 April-June 2016. ISSN 2454-9169. pg. 80-83.

14. Shubhangi Bhosale, Pratik Ghosh and Dr. Asha Nagendra. “Embedding Ethics and Values through Training and Development in Manufacturing Sector.” The International Journal of Business and Management. Vol 4 Issue 8 August, 2016. ISSN  2321 – 8916. Pp 216-220.

15. Asha Nagendra, Aanchal Hooda, Amanpreet Kaur, Prajakta Pande and Hiral Raval (2016). “Breaking the Myth that Human Resources is a Woman-centric function: A Case Study”. Jidnyasa: Journal of Applied Management. ISSN: 0976-0326. Vol 08. Iss 1 January-June 2016. pp.51-56.

16. Nishad A Deshpande and Asha Nagendra. (2016). Climate Mitigation Technologies–Perspective Based on Patents. in Scopus listed Journal of Intellectual Property Rights. Vol 21, September-November 2016, pp 337-346.

17. Shaji Joseph and Dr. Asha Nagendra. “A Review Of Ethical Leadership: Going Beyond The Conventional Understanding” . International Journal Of Research In Commerce, IT and Management”. A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International E-Journal – In The International Serial Directories. Http://Ijrcm.Org.In/ Vol No. 6 (2016), Issue No. 04 (April) ISSN 2231-5756. Pg8 -11.

18. Dr. Asha Nagendra, Vinod Gypsa & Vincent Sunny. The Impact Of Supply Chain Management On Automobile Service Centers (Passenger Cars) In India And Future Implications. International Journal Of Research In Commerce, IT and Management A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International E-Journal – Included In The International Serial Directories. Http://Ijrcm.Org.In/ Vol No. 6 (2016), Issue No. 04 (April) ISSN 2231-5756. Pg 25- 29.

19. Dr. Asha Nagendra & Dr. Safia Farooqui. (2016). Role Of Leadership Style On Organizational Performance. International Journal Of Research In Commerce & Management. A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories Volume No. 7 (2016), Issue No. 04 (ApriL) ISSN 0976-2183 http://ijrcm.org.in/ii Pg.65- 68.

20. Nagendra Asha, Pandey Anukriti, Babbar Vishakha (04/2016) A Study on the Perception and awareness of the people about the digital India initiative of the government of India. International Journal of Research in Computer Application & Management, 6(4) : 8-10 (Ebsco,ProQuest,Google Scholar,Index Copernicus,Open J-Gate,Ulrich’s Periodicals Directory; ISSN: 2231-1009). : http://ijrcm.org.in/comapp/index.php?type=Archives&year=2016

21. Nagendra Kushal, Nagendra Asha (04/2016) “Risk Analysis of excess and obsolete inventory in a computer company: A Case study”. International Journal of Research in Computer Application & Management, 6(4): 17-19 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International E-Journal – Included In The International Serial Directories Http://Ijrcm.Org.In/ Vol. 6 (2016), Issue No. 04 (April) ISSN 2231-1009. Pg. 17-19.

22. Nagendra Asha, Madappa Tanavi, Tomar Anjali, ChhetriKumar Nirmal (03/2016) A Comparative Study of Zomato and Foodpanda as Food NetworkingStart-ups in the Indian. International Journal of Research in Engineering and Applied Sciences, 6(3): 108-115 (WorldCat,Google Scholar,Scirus,ResearchGate; ISSN: 2249-3905).

23. Nagendra Asha, Pujara Esha, Panighari Siddharth, Sharan Apurva (03/2016) Comparative Analysis of a Company’s Financial Growth vs it’s Involvement in CSR activities. International Journal of Research in IT and Management, 6(3) : 79-86 (WorldCat,Google Scholar,Scirus,ResearchGate; ISSN: 2231-4334).

24. Nagendra Asha, Brigadier Srinivasan (03/2016) Measure of OCTAPACE Culture on Junior Leaders in the Army: A Statistical Perspective. International Journal of Research in Computer Application & Management, 6(3) : 26-29 (Ebsco, ProQuest, Cabell’s directory,Google Scholar,Index Copernicus,Open J-Gate,Ulrich’s Periodicals Directory; ISSN: 2231-1009). http://ijrcm.org.in/comapp/index.php

25. Asha Nagendra, Ankita Sinha, Suarabh Darekar and Sudarshan Chavan (Jan-Mar 2016). ASR Strategic Implementation in Konkan, Pune and Ahmednagar Region of Maharashtra. . International Journal of Information Technology and Computer Sciences Perspectives, 5(1) : (ResearchGate,CrossRef; ISSN: 2319-9016). Pp1815-1824.

26. Asha Nagendra and Safia Farouqui (Jan to March 2016). The Value of Person Organization Fir for Organizations- A Critical Study International Journal of Organizational Behaviour and Management Perspectives, 5(1) : (ResearchGate,CrossRef; ISSN: 2279-0950. Pp2084-2088.

27. Asha Nagendra, Manish Kumar, Roocha Kharche, Karan Abrol and Paurush Yadav (Jan to Mar 2016). Blue Ocean Strategy: A Case Study of Yellow Tail Wines. International Journal of Trade and Global Business Perspectives, 5(1) : (ResearchGate,CrossRef; ISSN: 2319-9059. Pp2278-2284.

28. Gandhi Madhup, Nagendra Asha (12/2015) Analysis of the Effects of corporate social responsibility Activities on employee Satisfaction and Commitment. International Journal of Advanced Research and Technology, 3(3) : 23-29 (WorldCat,DOAJ; ISSN: 2347-7490).

29. Gandhi Madhup, Nagendra Asha, Porwal Mihir (12/2015) Business of Internet: A Case Study on retail Branded Cyber Cafe Businesses. International Journal of Advanced Research and Technology, 3(3) : 30-39 (WorldCat,DOAJ; ISSN: 2347-7490).   
30. Asha Nagendra, Abhishek K, Mishra Smriti, Pandey Akash (10/2015) From Pupa to Butterfly: A Case Study of Women Transformation through Self Help Groups. International Journal of Retailing and Rural Business Perspectives, 4(4): (ResearchGate,CrossRef; ISSN: 2279-0934). Pp. 1946-1949.  

31. Asha Nagendra, Charul Verma, Priyanka Dantuluri, Oaskanta Mishra (10/2015) Comparative Study of Preference and Sales of Generic and Branded Drugs in India. International Journal of Logistics and Supply Chain Management Perspectives, 4(4) : (ResearchGate,CrossRef; ISSN: 2319-9040). Pp 1856-1861.

32.Venkatesh Iyengar and Asha Nagendra (12/2015) Beyond cure but not beyond Care: Case study of a Palliative care centre in Pune. International Journal of Applied Services Marketing Perspectives, 4(4): (ResearchGate; ISSN: 2279-0985). Pp.1948-1952.

33.Asha Nagendra, Pankhuri Bhatnagar, Aditya Karki and Shaan Mathur (Dec 2015). Supply Chain Management in ‘Pride of Cows’: A Case Study on Farm to home Milk Delivery Company. International Journal of Logistics and Supply Chain Management Perspectives, 4(4): (ResearchGate,CrossRef; ISSN: 2319-9040). Pp1953-1957.

34. Asha Nagendra, Nikitha P S, Oruganti Karthik and Pankaj Sharma. “Analysis Of Service Quality In E-Commerce-Pre And Post Sales”. International Journal of Research & Development in Technology and Management Science –Kailash Volume – 21| Issue 6 | MARCH 2015 | ISBN – 1-63102-450-7 European Article Number [EAN] – 978-163-102-450-4 editor.ijrdtm@rtmonline.in | editor@ijrdtm.com | http://journal.rtmonline.in | http://www.ijrdtm.com. Pg. 64-71.

35. Asha Nagendra, Swati Iyer, Pratik Kadam & Jyoti Adhikari. (2016). Analysis of Change in Logos on Consumers and the Company. IJAR&D Vol. 01, No. 2, July-December 2015, pp. 54-59.

36. Nagendra Asha and Surya Sumant Dashrath (12/2015) Analysis of Historic and Dynamic Transition in the Concept of Banking in India. Journal of Applied Management- Jidnyasa, 7(2) : 1-8 ( ISSN: 0976-0326).

37. Asha Nagendra and Maneesha Vashishtha “Study Of Green Practices & Efforts For Sustainability in I.T. Industries In India” Presented and published in the TERRE Youth Conference held in March 2015. Vol 1 Issue 1 | March 2015. ISBN: 978-93-85311-04-8. Pp. 1-9.

38. Asha Nagendra; L Karthik; Prabhudass F J; RevathyM; Sonu Kumari and Timri Ravi Mohan Priyadarshini (2015).Success Story of Indigo Airlines: A Case Study. Case study published in the International Journal of Logistics and Supply Chain Management Perspectives- A Refereed Quarterly Journal. Vol 3, No 4, Oct-Dec 2014. ISSN(P) 2319-9032. Pp 1428-31.

39. Pradnya Chitrao and Asha Nagendra (2015). Green Awareness by Corporates and Entrepreneurs in India: A Case Study of Pune City in Maharashtra State. Chapter published in the book” Entrepreneurial Ecosystem- Perspectives from Emerging Economies”. Published by Springer. Editors- Mathew J Manimala and Kishinchand PoornimaWasdani. ISBN978-81-322-2085-5. Pp 283-293.

40. Mihir Suresh Porwal and Dr Asha Nagendra. (2014). A Case Study of Failure more than Success. Printer Cartridge Refilling Business Franchising in Pune. Research paper co-authored and presented at the International Conference on Retail Franchising- A Gateway for Growth. 6th and 7th March 2014. Organized by Department of Commerce, University of Madras In Association with FICCI, TNSC. Published in the Book of Conference Proceedings. MJP Publishers, Chennai. ISBN 978-81-8094-224-2. Pg 615-623.

41. Mihir Suresh Porwal and Dr Asha Nagendra (2014). The Other Side of Franchising: Often Revealed Too Late. Research paper co-authored and presented at the International Conference on Retail Franchising- A Gateway for Growth. 6th and 7th March 2014. Organized by Department of Commerce, University of Madras In Association with FICCI, TNSC. Published in the Book of Conference Proceedings. MJP Publishers, Chennai. ISBN 978-81-8094-224-2. Pg 45-53.

42. Sugandh Kansal and Dr Asha Nagendra (2014). “Reducing Carbon Footprint through Green HRM. Presented at SIBM Research Conference on Innovative Business Strategies held on 28th and 29th March 2014.

43. Need for Green Consumption in Emerging Economies- A Case Study of Consumption Patterns in Pune, Maharashtra, India” research paper co-authored with Dr Pradnya Chitrao, published in the International Journal of Management, IT and Engineering. June 2013, Volume 3, Issue 6 ISSN: 2249-0558. Pp 310-329.

44. “Analysis of Causes of Attrition in Fairwealth Securities and Measures to Retain Its Employees” Research paper co-authored with Dash Abhineet, presented at the International Conference on Reinventing Management Strategy: The Design for Future (IC–RMS) 2013 held on 30th November, 2013 at Institute of Management Studies, Ghaziabad.

45. “Human Resource Information Systems (HRIS) in HR planning and development in mid to large sized organizations”. Asha Nagendra and Mohit Deshpande Paper published in Procedia of Social and Behavioural Sciences listed in Science Direct ICTMS-2013 available at www.sciencedirect.com

46. Asha Nagendra*, Deepak Dobal, Surabhi Ghildiyal, Eishan Gupta, Aakash Gurung “Is an MBA degree essential for successful entrepreneurship? ICTMS-2013. Paper published in Procedia of Social and Behavioural Sciences listed in Science Direct ICTMS-2013 available at www.sciencedirect.com

47. Due Diligence to Assess and Validate the Students Entrepreneurs and Their Business Plans – An Investors’ Contemporary Approach. Research paper (co-authored with Dr Pravin Kumar) presented and published at the SIMSARC-13 International Research Conference on “Shaping the Future of Business and Society” held at Symbiosis Institute of Management Studies, Pune on 12th and 13th Dec 2013. ISBN:978-93-81361-62-7.

48. Paradigm Shift in HR Practices on Employee Life Cycle Due to Influence of Social Media. Research paper presented and published at the SIMSARC-13 International Research Conference on “Shaping the Future of Business and Society” held at Symbiosis Institute of Management Studies, Pune on 12th and 13th Dec 2013. ISBN:978-93-81361-62-7.

49. Application of Paralysis Analysis Syndrome in Customer Decision Making. Research paper (co-authored with Mr. Rony Kurien, Dr Anil Rao Paila) presented and published at the SIMSARC-13 International Research Conference on “Shaping the Future of Business and Society” held at Symbiosis Institute of Management Studies, Pune on 12th and 13th Dec 2013. ISBN:978-93-81361-62-7.

50. Industrial Relations at Cummins India Limited- A Case Study. Research paper (co-authored with Arti Kurubetti) presented and published at the SIMSARC-13 International Research Conference on “Shaping the Future of Business and Society” held at Symbiosis Institute of Management Studies, Pune on 12th and 13th Dec 2013. ISBN: 978-93-81361-62-7.

51. Developing a Training Model Using Orca (Assistive technology) to Teach IT for Visually Impaired Students. Research paper (co-authored with Mr Jayant Mahajan) presented and published at the SIMSARC-13 International Research Conference on “Shaping the Future of Business and Society” held at Symbiosis Institute of Management Studies, Pune on 12th and 13th Dec 2013. ISBN: 978-93-81361-62-7.

52. The Impact of Person Organization Fit on Job Satisfaction and Performance of the Employees. Research paper co-authored with Ms. Safia Farooqui presented and published at the SIMSARC-13 International Research Conference on “Shaping the Future of Business and Society” held at Symbiosis Institute of Management Studies, Pune on 12th and 13th Dec 2013. ISBN: 978-93-81361-62-7.

53. Corporate Social Responsibility (CSR) In Market Driven Environment. Research paper (co-authored with Mr. Srinivasan Radhakrishnan, Dr Pradnya Chitrao) presented and published at the SIMSARC-13 International Research Conference on “Shaping the Future of Business and Society” held at Symbiosis Institute of Management Studies, Pune on 12th and 13th Dec 2013. ISBN: 978-93-81361-62-7.

54. Nagendra, Asha and Anjali, Dev (2013) “Motivation and Job Satisfaction Amongst Pilots in the Civil Aviation Industry in India (Released in June 2014). Published in “Jidnyasa- Thirst for Knowledge”. Refereed Research Journal of Symbiosis Institute of Management Studies, Kirkee, Pune. ISSN:0976-326, Pp 67-74.

55. Nagendra Asha, Pranav Singh, Shinde Ranvir et al. (2013) (Released in June 2014). “Analysis of Work Environment of Women in the Corporate”. Published in “Jidnyasa- Thirst for Knowledge”. Refereed Research Journal of Symbiosis Institute of Management Studies, Kirkee, Pune. ISSN:0976-326, Pp 61-66.

56. “Analysis of Causes of Attrition in Fairwealth Securities and Measures to Retain its Employees”. Published in the book “Futuristic Human Resource and Strategic Management- Reinvent and Redesign”. Bharti Publications, New Delhi. 2014. ISBN 978-93-81212-71-4. Pg 8-14.

57. “Human Resource and Skill Requirements in the Organized Retail Sector” Abstract published in the Conference Proceedings of the International Conference on “ Issues and Challenges in Retail Sector and Foreign Direct Investment in India and across the World” organized by the Symbiosis Centre for Management Studies (UG), Pune in February 2013.

58. “Performance of In-Mall Retail Outlets Vis-à-vis Exclusive Retail Outlets with special reference to Sports Shoes” co-authored Abstract published in the Conference Proceedings of the International Conference on “ Issues and Challenges in Retail Sector and Foreign Direct Investment in India and across the World” organized by the Symbiosis Centre for Management Studies (UG), Pune on 15th and 16th February 2013.

59. “Spreading Smiles – CSR Activities of Selected Manufacturing Companies” co-authored paper presented and published in Conference proceedings of National Conference on Innovation for Competitive Edge– Growth and Sustainability. ISBN 935-059-464-1. Pp 186-206.

60. “A Study of Use of Non-Monetary Incentives as a Motivational Tool in the Manufacturing Sector”. Paper co-authored with Kshipra Sharma, published in “Jidnyasa- Thirst for Knowledge”. Research Journal of Symbiosis Institute of Management Studies (SIMS), Pune, ISSN: 0976-0326, June 2013. Pp. 90-96.

61. “Green Awareness and Green Consumption Trends: A Case Study of Pune (Maharashtra), India” published in The International Journal
of Management. ISSN 2277-5846. Issue:1, Volume:1, January, 2012. Pp 1-7.

62. “Safety at the Workplace- HR Strategy in Accident Reduction in the Mechanical Engineering Industry”. Research paper co-authored with Dr Amit Patil presented and published at the SIMSARC-11 International Research Conference on “Inclusiveness and Innovation – Challenges for Sustainable Growth of Emerging Economies” held at Symbiosis Institute of Management Studies, Pune on 13 and 14th Dec 2012. ISBN: 978-93-81361-62-7.

63. “Sustainable Consumption in a Higher Education Institute- A Case Study of a Premier Management Institute in Pune” Research paper (co-authored with Dr Pradnya Chitrao) presented and published at the SIMSARC-11 International Research Conference on “Inclusiveness and Innovation – Challenges for Sustainable Growth of Emerging Economies” held at Symbiosis Institute of Management Studies, Pune on 13 and 14th Dec 2012. ISBN: 978-93-81361-62-7.

64. “Effectiveness of FMCG Distribution Channels With Respect To Satisfaction of Consumers in Rural Market” published utilizing double blind refereeing process.in Indian Journal of Marketing, Volume 42, No.1, January 2012. ISSN 0973-8703. Pgs 17-22.

65. “Empowering Women in Corporates having conducive work environment” Paper published in ‘World Women Wellness’ – An Assemblage of Thoughts on Women’s Issues by Dr MGR University, Chennai after the National Seminar on Women Empowerment 360 Degree by Dr MGR University, Chennai, India. 8th March 2012. ISBN 978-81-910827-6-0, pgs 218-220.

66. “Establishing Relationships that Strengthen the Business Incubator and Services Rendered to Businesses”. Paper published in “Jidnyasa- Thirst for Knowledge”. Research Journal of Symbiosis Institute of Management Studies (SIMS), Pune, ISSN: 0976-0326, June 2012.

67.. “Eco-Labels: Why Consumers need a Wake Up Call to go Green?” co-authored paper presented and published in Conference proceedings of National Conference on Innovation for Competitive Edge– Growth and Sustainability. ISBN 935-059-464-1. Pp 18-24.

68.“Impact Study of ORCA on Blind or Visually Impaired Computer Users”. Research paper presented and abstract published in the Conference Brochure of the Symbiosis International Conference on Open and Distance Learning hosted by Symbiosis Centre for Distance Learning (SCDL), Pune in February 2011.

69. “Green Marketing- An Assessment of the Awareness and Attitudes of Indian consumers towards green Purchasing Decisions”. Research paper published in the International Journal of Management and Computing Sciences (IJMCS). Vol 1, No.1, January-April 2011. Pp 19-23.

70. “Creating the eLearning Experience”. Research paper presented and abstract published in the Conference Brochure of the Symbiosis International Conference on Open and Distance Learning hosted by Symbiosis Centre for Distance Learning (SCDL), Pune in February 2011.

71. “HR Strategy in use of Assistive Technology- ORCA for Blind or Visually Impaired Personnel”. Research paper presented and published at the Proceedings of International Conference on Business, Strategy and Management (ICSBM): Game Changers in the Aftermath of recession: Managing Challenges in Global Economy, held in June 2011 at Kolkata, India. ISBN: 81-87912-08-01. Pg 146.

72. “Creating the e Learning Experience for Talent Development through ICTed Info”. Abstract selected at the 6th International Conference on ELearning held on 27-28 June 2011, Kelowna, British Columbia, Canada.

73. “Sustainable Consumption in a Higher Education Institute: A Case Study of a Premier Management Institute in Pune (Maharashtra), India” Research paper (co-authored) accepted for presentation at the UNESCO chair’s 4th International Conference on Higher Education for Sustainable Development- Moving the Agenda Forward, held at Leuphana University, Luneburg, Germany, Sept 14-16th 2011.

74. ‘Green’ Awareness and Green Consumption Trends: A Case Study of Pune (Maharashtra), India. Research paper accepted for presentation at the Annual International Conference on Human Resource Management & Professional Development in the Digital Age (HRM & PD 2011) held from 7 to 8 November, 2011 at Singapore, Singapore.

75. “Green Awareness by Corporates and Entrepreneurs in India: A case study of Pune city in Maharashtra State”, Research paper (co-authored) presented and published at the Ist  International conference on Entrepreneurship and new venture creation organized by the International Consortium for Entrepreneurship Research (ICER) BRIC countries at Indian Institute of Management, Bangalore on 8th- 10th Dec 2011.

76. “Analysis of failure of Strategies adopted by IT Companies for Reducing Attrition.” Research paper (co-authored) presented and published at the SIMSARC-11 International Research Conference on Big India Breaching Boundaries India by 2020 held at Symbiosis Institute of Management Studies, Pune on 15 and 16th Dec 2011. ISBN:978-93-81361-62-7.

77. “Establishing Relationships that Strengthen the Business Incubator and Services Rendered to Businesses” .Research paper (co-authored) presented and published at the SIMSARC-11 International Research Conference on Big India Breaching Boundaries India by 2020 held at Symbiosis Institute of Management Studies, Pune on 15 and 16th Dec 2011. ISBN: 978-93-81361-62-7.

78. “Green Ecological Marketing: An Assessment of the Awareness and Attitudes of Indian Consumers towards Green Purchasing Decisions” Paper published in the Conference Proceedings of the 2nd National Conference on “Emerging Issues in Marketing: Challenges and Perspectives” held at Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi on 5th Feb 2011. ISBN 81-8218-028-7.

79. “Effectiveness of FMCG Distribution Channels in Rural Maharashtra” Abstract published in proceedings of 2nd National Conference on “Emerging Issues in Marketing: Challenges and Perspectives” held at Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi on 5th Feb 2011. ISBN 81-8218-028-7.

80.“HR Endeavors Towards Benchmarking a Solution for Unsafe Human Behaviour Related Accidents in the Mechanical Engineering Industry” Research paper published in Compendium of papers with ISBN 978-81-910922-2-6 at the National Research Conference on “HR Policies are Market Driven” on 15th February 2011 held at the SGPC’s Guru Nanak Institute of Management Studies, Mumbai.

81. “Ethics in Advertising by FMCG Companies in India” Paper presented and published in seminar proceedings at the National Seminar on “Role of Ethics for Sustainable Development” held at the PCET’s SB Patil Institute of Management, Nigdi, Pune in association with Pune University under Quality Improvement Program from 22nd to 24th Feb 2011. ISBN: 978-81-910594-1-0. Pg 1 to 7.

82. “Green Marketing” Paper presented and published in seminar proceedings at the National Seminar on “Role of Ethics for Sustainable Development” held at the PCET’s SB Patil Institute of Management, Nigdi, Pune in association with Pune University under Quality Improvement Program from 22nd to 24th Feb 2011. ISBN: 978-81-910594-1-0. Pg 24 to 29.

83. “Management Challenges for Stress Management”. Research paper accepted for presentation at the research paper seminar on Management Challenges in Emerging Economies jointly organized by Symbiosis Institute of Research and Innovation and Symbiosis Institute of Business Management, Pune held in May 2011.

84. “Consumers’ Satisfaction Regarding Effectiveness of FMCG Distribution Channels in Rural Markets”. Research paper accepted at the research paper seminar on Management Challenges in Emerging Economies jointly organized by Symbiosis Institute of Research and Innovation and Symbiosis Institute of Business Management, Pune held in May 2011.

85. “HR Strategy in use of Assistive Technology-ORCA for Blind or Visually Impaired Personnel” Double blind reviewed research paper presented by PhD student and Abstract published in the Conference Souvenir of First International Conference on Business, Strategy & Management (ICBSM) 2011 held on June 25th 2011 at Kolkata, India. ISBN: 81-87912-08-01

86. “Advertisement Claims Grow Taller! A Study Of Ethics In Advertising In India” Paper accepted at the International Conference on Economics, Business and Management – ICEBM 2010 co-sponsored by International Economics Development Research Center (IEDRC) held at Manila, Philippines in Dec 2010.

87. “Creating the E-Learning Experience”. Paper co-published at the 40th National Convention of Indian Society for Training and Development on ‘Quantum Leap in Building World Class Skills through Training and Development’ held at Bangalore in February 2010.

88. “Green Marketing-Can Consumers make a Difference through Green Purchasing Decisions?” Paper published in the Seminar Proceedings of the National Seminar on Global Leadership through Continuous Innovation held at the IIPM-School of Management, Kansbahal, Rourkela, Odisha on October 23rd, 2010.

89. “An Analysis of Approaches for Employee Retention in IT Companies in Pune” Paper published in the Seminar Proceedings of the National Seminar on Global Leadership through Continuous Innovation held at the IIPM-School of Management, Kansbahal, Rourkela, Odisha on October 23rd, 2010.

90. Organizational Culture and Human Resource Climate in the Automobile Industry” – Research paper published in the Book- Value Based Management for Organizational Excellence. Excel Books ISBN: 978-81-7446-711-9 (released at the XXXIX Indian Society for Training and Development, ISTD National Convention, Ahmedabad on 6th and 7th February, 2009). New Delhi. 2009. Pg 189 – 198.

91. “OCTAPAC Profile and Human Resource Climate in the Automobile Industry”. In Bharati Vidyapeeth University’s IMED Journal of Management and Social Research, Pune, Vol II, No 2 Jan 2009. Pg 61-72.

92. “Stress and Depression: The Persistent Evils, Triggers and Behaviour during Stress and Depression”. Paper co-authored with Bhardwaj Gaurav and Mrinal, presented and Abstract Published in “Chetana’s Quest: Journal of Management Research. Vol 1. Issue 1 pg 1-6. Presented at the Chetana -Prachi National Conference on Stress Management. Mumbai. Sept 2009.

93. “Stress Management: A study of Causes, Consequences and HR Interventions in Organizations of Pune”. Research paper presented and abstract published in “Chetana’s Quest: Journal of Management Research. Vol 1. Issue 1 pg 24-30. Presented at the Chetana – Prachi National Conference on Stress Management. Mumbai. Sept 2009.

94. “An Analysis of Performance Appraisal System in the Automobile Industry”. Rai Management Journal- An Initiative of Rai Business School, Delhi. March 2008. Vol 5. Issue 1. Pg 77-83.

95. “An Analysis of Performance Appraisal System in the Automobile Industry”. Siddhant – A Journal of Decision Making. Regional College of Management, Bhubaneswar. ISSN:0091/2002-TC Vol 8, No.1, January-March 2008. Pg 40-44.

96. “OCTAPAC Culture and Human Resource Climate in an Automobile Organization”. Prayaas-Vol IX, Mar 2005. Symbiosis Institute of Business Management, Pune. Pg 78-84.

97. “The Feel good Factor ? At What cost ?” Published in Prayaas – Celebrating Silver Jubilee Year. Symbiosis Institute of Business Management, Pune. Vol VII, March 2004. Pp 55-58.

98. Housing Finance Institutions in India – An Analytical Appraisal. In “Prayaas” – The International Journal of Business Management. Vol VI, July 2003. Symbiosis Institute of Business Management, Pune.

99. Stress Management- Paper published in “Prayaas” (The Endeavor). The International Journal of Business Management. Vol VII, Nov. 2003. Symbiosis Institute of Business Management, Pune.

100. An Empirical Study of the Quality of Physical Facilities in the Schools of Ghaziabad City, India. Regional Symbiosis. An International Research Journal Focusing on Spatial Perspectives of World Development. Vol. 11, 2003. pg 91-104.

101. “Consumer Protection: A Critical Appraisal of the Consumers ’ Disputes Redressal Forum, Pune”. Published in the book “SIBM Essays in Management” April 2003.

102. “Rural Women’s Empowerment: A grass root level study of constraints faced by farm women of Tehri Garhwal District of Uttranchal State”. Journal of Dairying, Foods and HS. 21(1), Pg 8-12, 2002.

103. “Rural Women’s Empowerment”. Abstract published in Golden Jubilee Souvenir of Home Science Association of India, Delhi Chapter. Oct 3-5, 2001.

104.“Consumerism: How Enlightened is the Indian Consumer?” Indian Journal of Marketing. Vol. XXIII, No. 7 to 8, July- August 1994.

I have taught the following subjects to MBA, PGPM, Diploma student and Executive MBA since the
past 6 years:

1. Human Resource Management

2. Research Methodology

3. Employment Related Laws

4. Environment Management Systems

I was the faculty in charge of 360 degree talk series and an event called BarCode

Students completed PhD in Symbiosis International University, Pune under her guidance.

1. Mr TJ Vidyasagar registered in 2007. Successfully completed research
on “Stress Management and HR Interventions for its Reduction”. He was awarded the PhD degree in the VII convocation of Symbiosis International University on 12th Dec 2010.

2. Mr Bhooshan Agalgatti registered in 2007. Successfully completed research on “A Comparative Analysis of Approaches for Reducing Attrition in Pune Based IT Companies”. He was awarded the PhD degree in the VII convocation of Symbiosis International University on 12th Dec 2010.

3. Mr Amit Patil registered in 2005. Completed research on “Analysis of Unsafe Human behavior related Accidents in the Mechanical Engineering Industry and Benchmarking its solution”. Awarded PhD degree in VIII convocation of Symbiosis International University, Pune in Dec 2011.

4. Mr Pravin Kumar registered in 2006. Topic was “Constructing a Scale to Measure the Effectiveness of FMCG Distribution Channels in Rural India”. Awarded PhD in Nov 2011.

5. Mrs. Tripti Sahu registered in 2008. Worked on “Green Marketing”. Awarded PhD in Aug 2012.

6. Mr Pandu Gowdara on “E-Learning in Human Resource Management”. Awarded PhD in Nov 2014.

7. Mr Jayant Mahajan on “ Developing Training Models to Impact Training using Assistive Technology for Visually Impaired Students”. Awarded PhD in Nov 2014.

8. Mrs Safia Farooqui on “A Study on the Role of Person Organization Fit in Shaping Employees’ Job Satisfaction and Performance”. Awarded PhD degree in XIX convocation of Symbiosis International University, Pune in Dec 2015.

Dr BR Ambedkar University, Agra – 4 students awarded PhD in Faculty of Resource Management under my guidance in Dr BR Ambedkar University, Agra. Their details are:

1. 2002 – Mrs Mamta Saraswat on “Consumer Protection: A critical Appraisal of the Consumer District Redressal Fora of Agra”.

2. 2002- Mrs Trupti Singh on “An Analytical Study of Knowledge Practices and Expenditure of Slum Families regarding Family Health”.

3. 2005 – Mrs. Preet Kamal Asthana on “Assessment and Effect of Open spaces and Recreational Facilities in Elementary Schools.

4. 2006 – Mrs Aditi Vats on “Rural Women’s Empowerment: A grass root level study of constraints faced by farm women of Tehri Garwal District of Uttranchal State”.

On-going PhD students at Symbiosis International University, Pune

Currently there are eight students pursuing their PhD under my guidance in Symbiosis International University in the Faculty of Management. The details are as follows:

Registration | Name of student

2012 | Mrs Lavina Sharma

2014 | Mr. Srinivasan M

2014 | Mr. Nishad Deshpande

2014 | Mr. Shaji Joseph

2014 | Mr. Jayanta Saha

2014 | Mr. Shubhangi Bhosale

2015 | Mr. Udayan Dasgupta

2015 | Mrs Shivani Aserkar

Tilak Maharashtra Vidyapeeth, Pune

a. Mr Mihir Porwal – Registered in 2010. His topic is “Study of Viability of Franchising Business Models”. Awarded PhD in Dec 2016.